Here’s a hard learned lesson that we need to share after years of experience in the specifier market… If you want our solid joinery timber, you have to specify GOODWOOD Victorian ash and not simply Vic ash.
There are clear differences between what many contractors perceive to be ‘hardwood’, ‘Victorian ash’ or ‘Tasmanian Oak’ (etc) compared with our ‘GOODWOOD Victorian ash’. These differences are what make our timber so attractive and why many of you choose our products.
We do a lot of work with specifiers to help select materials and stains that are suited to a carefully planned concept. The result is often stunning – as can be seen in our gallery. The biggest mistake we see is when a substitute product is used unbeknownst to us or the specifier. This is our responsibility to point out. The problem is this; to a majority in the supply chain, many products fall into the ‘KD HWD’ or ‘Vic Ash’ category. Many of them cheaper and/or not what specifiers had envisaged. We need to make this clear. There is a real difference in performance and appearance. If you want our timber, you simply have to specify GOODWOOD. Our architectural consultant sometimes receives images many months after a build and the designer advises that they are disappointed with the look of the project because the contractor used an inferior product thinking it was the same. While this undermines the desired look of the project, by this stage, it’s too late to change and neither of us benefit from our hard work.
ASH created the GOODWOOD Victorian ash brand to help you specify quality, attractive hardwood. Or to achieve a continuous flow of design throughout an entire project without compromising the performance or appearance of your desired look.
Here are some of differences GOODWOOD Victorian ash has to offer over and above regular old ‘KD hardwood’, ‘Tasmanian Oak’ or ‘Vic Ash’.
- More consistent, attractive appearance. We are able to do this because we have few species in our mix while others can have multiple. Plus we have a proven kiln drying formula that reduces and limits dark pink or chocolate colour tones during the drying process.
- Quarter Sawn – quarter sawing timber is a type of cutting pattern used to maximise stability. The resulting appearance is linear grain (running the length of the timber) instead of crown cut (or swirly) grain. Quarter sawing timber is definitely more time consuming and costly to produce but the results are superior. It’s the way ancient boat builders and wine barrel manufacturers cut timber and it’s all to do with the way timber expands and contracts. A quarter sawn board is twice as stable as a crown cut board in almost every species. Stability underpins the performance and customer satisfaction of your project in the longer term.
- A large range of sizes – GOODWOOD Victorian ash is available in one of the largest size ranges of any Australian hardwood. This means you can obtain the size you want without compromising the look. Our manufacturing and processing ensures that if we don’t have the size you’re looking for, we can most likely make it. This helps obtain that consistent flow of design.
- Straight – our timber is dried in slabs and straight line cut after all of its shrinking is complete during the drying process. This means manufacturers can buy our timber with less waste and less time spent manufacturing the timber. Conventional saw mills cut the timber to dimension before drying. This is why they can supply bowed and sprung boards.
- Well dried timber – ASH use small kiln charges to ensure controlled and even drying of our timber. Multiple probes connected to the timber feed into our computers. The computer program only stops when the timber reaches its most stable form. Many other mills put timber into large kilns and stop after a pre determined number of hours. The results of these benefits cant be known until after you have installed the timber. Imagine fixing two boards together. One is at 8% moisture content (MC) the other is at 14% MC. If the room is stable at 10%, you will have one board expand and the other contract. We eliminate that problem.
- PEFC certified manufacturing – ASH’s timber AND manufacturing facilities are 100% PEFC Chain of Custody (CoC) certified. As Australia’s largest and most vertically integrated timber manufacturer, when it comes to larger timber projects, this CoC can be essential.
- Well graded material – ASH use ultra sound scanners and volumetric scanners in the grading process to ensure the timber you buy is graded well both internally and externally. Some of the timber in our lowest grade feedstock can be found in our competitors best grades. While this reduces their cost by ~20%, this damages the perceived value of our product group when defects are found by customers. Because ASH is a manufacturer and timber mill, we use more of our timber than anyone else. Its critical for us to have quality timber, just as it is critical for you. Internally scanning timber limits surprises. This is one of the reasons why some of Australia’s best and most credible manufacturers only use GOODWOOD Victorian ash for their manufacturing.
- Victorian ash is not susceptible to Lytid borer as discovered in this CSIRO study.