Here’s a hard learned lesson that we need to share after years of experience in the specifier market… If you want our solid joinery timber, you have to specify GoodWood Victorian ash and not simply Vic ash.
There are clear differences between what many contractors perceive to be ‘hardwood’, ‘Victorian ash’ or ‘Tasmanian Oak’ (etc) compared with our ‘GoodWood Victorian ash’. These differences are what make our timber so attractive and why many of you choose our products.
We do a lot of work with specifiers to help select materials and stains that are suited to a carefully planned concept. The result is often stunning – as can be seen in our gallery. The biggest mistake we see is when a substitute product is used unbeknownst to us or the specifier. This is our responsibility to point out. The problem is this; to a majority in the supply chain, many products fall into the ‘KD HWD’ or ‘Vic Ash’ category. Many of them cheaper and/or not what specifiers had envisaged. We need to make this clear. There is a real difference in performance and appearance. If you want our timber, you simply have to specify GoodWood. Our architectural consultant sometimes receives images many months after a build and the designer advises that they are disappointed with the look of the project because the contractor used an inferior product thinking it was the same. While this undermines the desired look of the project, by this stage, it’s too late to change and neither of us benefit from our hard work.
ASH created the GoodWood Victorian ash brand to help you specify quality, attractive hardwood. Or to achieve a continuous flow of design throughout an entire project without compromising the performance or appearance of your desired look.
Here are some of differences GoodWood Victorian ash has to offer over and above regular old ‘KD hardwood’, ‘Tasmanian Oak’ or ‘Vic Ash’.