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Warm GoodWood Victorian ash in innovative takeaway spot

/ By Whitewood Agency
Claudia Baxter
Whitewood Agency
VPG Projects

The fresh and modern Sushi Kenzen proves that flooring doesn’t always need to be used on the floor. Whitewood Agency transformed this takeaway sushi store into a contemporary, stylish space that represents the brand to a tee.

The term ‘whitewood’ embodies light coloured, soft timbers used predominately in interiors – the perfect description of an innovative agency. Known for their sustainable, thoughtful designs, Whitewood Agency often use timber to invoke a connection with nature. Owner and creative boss at Whitewood Agency Julie King explains “when timbers are sourced correctly, they are one of the most sustainable products available for the built environment”.

The Sushi Kenzen brief: to return takeaway sushi to it’s original form – simple, fresh ingredients made right before your eyes. Whitewood Agency took this brief and turned the space into an aesthetically Japanese palette of strong lines, warm natural timbers and concrete. The aim of the design was to create a comfortable space for customers, that provokes a positive decision every time they visited the store.

“The timber was sourced from Australian Sustainable Hardwoods. The shopfront cladding was installed over the existing finishes to minimize building materials going into landfill” as explained by Julie. GoodWood Victorian Ash is consistently blonde in colour, which means you can confidently specify it in projectsknowing that it hasminimal pink colouring and is a dead-straight timber. Whitewood Agency is committed to using sustainable timber, which made it an easy choice when specifying Victorian ash due to it being an Australian, renewable and certified hardwood.

Whitewood Agency creatively chose to use GoodWood flooring instead of cladding for the feature walls. Flooring is occasionally used in this application because of its profile, size and cost. Australian Sustainable Hardwoods provides a number of flooring and cladding options, including;

Architect/Designer – Whitewood Agency

Builders – VPG Projects

Photography – Claudia Baxter

Client – Sushi Kenzen

Next Project

Henry St House Complete With GoodWood Flooring

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